In The Style boosts leadership team with Chief Digital Officer appointment
Manchester, 11 February 2021: In The Style, the fast-growing e-commerce womenswear fashion brand with an innovative influencer collaboration model, announces the appointment of John Allen as Chief Technology Officer and Chief Digital Officer.
John has more than 20 years’ experience in customer-facing technology and digital leadership roles. Prior to joining In The Style, John was Chief Executive Officer at sustainable fashion brand Nobody’s Child and, before that, Chief Technology Officer at Missguided. He has also held technology-focused roles at retail businesses including ASOS and M&M Direct.
John will be responsible for In The Style’s ongoing digital & technological differentiation including the continued development of the highly successful, proprietary In The Style app.
Adam Frisby, CEO of In The Style, commented:
“We are really excited to welcome John to the business. His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development.”
John Allen, CTO & Chief Digital Officer at In The Style, added:
“I’m thrilled to be joining In The Style, which is a business I have long admired for its differentiated collaboration model and strong brand values. The business’s journey to date has been impressive to say the least and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition.”
+44(0)20 7796 4133
Notes to Editors
In The Style is a fast-growing e-commerce womenswear fashion brand with an innovative influencer collaboration model. Founded in 2013 by entrepreneur Adam Frisby, the brand champions female empowerment, inclusivity, body positivity and real beauty.
The brand’s innovative and highly adaptable influencer collaboration model, which sees it work with influencers on a long-term basis to collaboratively design, develop and promote branded collections, differentiates it from competitors.
In The Style currently partners with a stable of 14 influencers, including Dani Dyer, Jacqueline Jossa and Billie Faiers. Together they enjoy a combined global social media reach of almost 30m.